DPL Financial Partners dominates insurance category in advisor tech survey

T3/Inside Information Software Survey finds three in five advisors who use insurance services choose DPL

LOUISVILLE, KY., March 31, 2021 – DPL Financial Partners (“DPL”), the leading turnkey insurance platform for registered investment advisors (“RIAs”), was deemed the life insurance “market share leader,” with 62% of the market, in the 2021 T3/Inside Information Advisor Software Survey conducted by Bob Veres and Joel Bruckenstein. The comprehensive survey of 5,255 fee-only and dually-registered financial advisors evaluated advisor technology offerings across more than 30 different industry categories. This time DPL, which led the “miscellaneous” category in past years, was included in the new Life Insurance Analysis/Buying Services category.

The authors called DPL “instrumental in promoting the new breed of no-load, fully-transparent insurance products” and noted that unlike other platforms in the category, it also includes annuities in its offering. Advisor respondents who use insurance services were asked to rate the quality of their experience and gave DPL an average rating of 7.40, essentially tying with consumer-oriented website PolicyGenius (7.41) for the top spot in the category.

“DPL is creating and driving a new category of technology and service for RIAs. We are grateful that so many RIAs continue to turn to DPL for their insurance needs and that they’re so satisfied with the experience when they do,” said Founder and CEO David Lau. “DPL members benefit from our proprietary product discovery tools, hands-on expert advice, and a menu of more than 30 pre-vetted commission free insurance products from leading carriers. We continue to invest aggressively to develop our technology and to bring solutions to advisors directly through DPL’s platform as well as through integrations with leading advisor software platforms.”

Click here to download a complete copy of the T3/Inside Information Software Survey. 

About DPL Financial Partners

DPL Financial Partners is the first and leading RIA turnkey insurance management platform that brings commission-free insurance solutions from a variety of the nation's top carriers to RIA practices. DPL has created a marketplace of commission-free insurance products that enables RIAs to incorporate insurance and annuities into their practices to more holistically serve their clients. Clients benefit from products that offer competitive pricing and fiduciary implementation rather than commissioned, sales-driven ones. www.dplfp.com

##